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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Strategic analysis of the company Choceňská mlékárna
 Nguyen Thi, Linh ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
The bachelor thesis deals with the strategic analysis of Choceňská mlékárna s.r.o. The thesis is divided into two main parts, theoretical and practical. The theoretical part defines strategies, selected methods and tools that are then applied in a practical part to a particular enterprise. The thesis uses methods of strategic and financial analysis, especially PESTLE analysis, Porter's model of five forces and SWOT analysis. In conclusion, based on the information found, the health of the company will be assessed and any recommendations, changes or practices that the company can use in its strategic management will be suggested.
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